

In just 5 days, you'll stop operating like a technician and start leading like a CEO — tracking numbers, building a marketing plan, creating SOPs, and finishing the week knowing your profitability.
It's FREE IF You Complete the Challenge.
(Bet on your ability to take action).
(Commit to one hour a day for five days).
(No questions asked if you meet all the criteria).
1. Attend the TWO LIVE Virtual Events on Monday & Thursday at 6:00PM CST.
We have TWO LIVE Virtual Events as part of your 5-Day CEO Challenge. The first event is the “CEO After Hours” on Monday at 6:00pm CST. The second event is the “Discover Your Profitability” Event on Thursday at 6:00pm CST. Each event will be 30-minutes long. Find more information about each event on “Day Two” and “Day Five” in your playbook.
2. Send A Digital Copy of The Completed Worksheets in Your Playbook (6-Pages).
Every day you will have one video to watch and one task to complete. Complete the exercises in the workbook (a fillable PDF) and send a copy to [email protected] on Day 5 (Thursday).
3. Post Once on One Social Media Platform About the CEO Challenge.
At the "CEO After Hours" event on Monday snap a picture of the Zoom call. Before you attend the "Discover Your Profitability" event, post that picture using the name "Think & Act Like a CEO Challenge" and which exercise was the most helpful and why. Tag @LawnCareLaunch on Facebook or @TheLawnCareLaunch on Instagram so we see it!
To complete this challenge, it will take approximately 1 hour each day (Sunday through Thursday). Here’s what you can expect day-to-day in the challenge:
Sunday: Watch one 10-minute video & complete 2 pages of the playbook worksheets.
Monday: Watch one 10-minute video, begin tracking daily numbers on playbook worksheet, and attend 30-min LIVE virtual event.
Tuesday: Watch one 10-minute video, complete 1 page of the playbook worksheets.
Wednesday: Watch one 10-minute video, complete 1 page of the playbook worksheets.
Thursday: Watch one 10-minute video, complete 1 page of the playbook worksheets, and attend 30-min LIVE virtual event.
We will refund your $197 Thursday night AFTER the "Discover Your Profitability" Zoom call. Make sure you come to that event having completed ALL 3 criteria.
Funds typically take 2-3 business days but can take up to 5 business days.
Challenges begin every Sunday and run until Thursday evening. Join on a Monday and be ready to start the following Sunday!
Click “Join the Challenge” below, and it will take you to a page that allows you to enter your information to join the challenge. As soon as you join, you'll get an email with your playbook and first steps. Continue to check your email until the challenge finishes. We look forward to meeting you!


This PDF will guide you through the 5-Day Challenge. It includes the 6 worksheets you will complete by the end of the week along with instructions and videos to explain each task.

Inside the app, you'll join our community of lawn care business owners, get access to the Challenge videos, and join our LIVE virtual Zoom events throughout the week.

For each day of the challenge, you have one video to watch. On Day One, Joey will explain what it means to create a vision for your business (& your life). On Day Two, Kevin will help you understand what numbers to track and how to track them. On Day Three, Stephanie will walk you through creating a marketing plan that pays for itself. On Day Four, Kevin will tell you exactly how to create SOPs and why they are so important. Finally, on Day Five, Joey will give you insight into knowing your profitability.

On Monday and Thursday, we will all come together for a 30-minute Zoom call. Inside those meetings, we will meet each other, discuss any questions you have, and learn more about thinking & acting like a CEO.
You are Full-Time in Your lawn care business.
Your business generates $75k-$500k each year.
You want to grow your company to the next level.
You Aim to Expand without sacrificing your family.

This is nOT for Part-Time, Side-Hustle Lawn Care Business Owners
This is nOT for individuals unwilling to take real action and make lasting changes.


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