5-Day Virtual Challenge Running every Sunday-Thursday

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Are YOU Preventing Your Business from Reaching the Next Level?

Join Our 5-Day Challenge — See What It Takes to Think & Act Like a CEO of a Multi-Million Dollar Lawn Company

In just 5 days, you'll stop operating like a technician and start leading like a CEO — tracking numbers, building a marketing plan, creating SOPs, and finishing the week knowing your profitability.

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Virtual Zoom Events

What People Are Saying...

How It Works

It's FREE IF You Complete the Challenge.

1. Join the Challenge for $197.

(Bet on your ability to take action).

2. Complete All Three Challenge Criteria.

(Commit to one hour a day for five days).

3. Get Your Money Back GUARANTEED.

(No questions asked if you meet all the criteria).

FAQs

What are the three criteria that I have to complete to get my money back?

1. Attend the TWO LIVE Virtual Events on Monday & Thursday at 6:00PM CST.

We have TWO LIVE Virtual Events as part of your 5-Day CEO Challenge. The first event is the “CEO After Hours” on Monday at 6:00pm CST. The second event is the “Discover Your Profitability” Event on Thursday at 6:00pm CST. Each event will be 30-minutes long. Find more information about each event on “Day Two” and “Day Five” in your playbook.

2. Send A Digital Copy of The Completed Worksheets in Your Playbook (6-Pages).

Every day you will have one video to watch and one task to complete. Complete the exercises in the workbook (a fillable PDF) and send a copy to [email protected] on Day 5 (Thursday).

3. Post Once on One Social Media Platform About the CEO Challenge.

At the "CEO After Hours" event on Monday snap a picture of the Zoom call. Before you attend the "Discover Your Profitability" event, post that picture using the name "Think & Act Like a CEO Challenge" and which exercise was the most helpful and why. Tag @LawnCareLaunch on Facebook or @TheLawnCareLaunch on Instagram so we see it!

How much time does the challenge take me each day?

To complete this challenge, it will take approximately 1 hour each day (Sunday through Thursday). Here’s what you can expect day-to-day in the challenge:

Sunday: Watch one 10-minute video & complete 2 pages of the playbook worksheets.

Monday: Watch one 10-minute video, begin tracking daily numbers on playbook worksheet, and attend 30-min LIVE virtual event.

Tuesday: Watch one 10-minute video, complete 1 page of the playbook worksheets.

Wednesday: Watch one 10-minute video, complete 1 page of the playbook worksheets.

Thursday: Watch one 10-minute video, complete 1 page of the playbook worksheets, and attend 30-min LIVE virtual event.

How quickly do I get my money back after I complete the challenge?

We will refund your $197 Thursday night AFTER the "Discover Your Profitability" Zoom call. Make sure you come to that event having completed ALL 3 criteria.

Funds typically take 2-3 business days but can take up to 5 business days.

When does the challenge start?

Challenges begin every Sunday and run until Thursday evening. Join on a Monday and be ready to start the following Sunday!

What happens after I join the challenge?

Click “Join the Challenge” below, and it will take you to a page that allows you to enter your information to join the challenge. As soon as you join, you'll get an email with your playbook and first steps. Continue to check your email until the challenge finishes. We look forward to meeting you!

What You Get

When you join the "Think & Act Like a CEO" Challenge, here’s what’s inside:

Think and Act Like A CEO Challenge Package for Lawn Care Business Owners
Lawn Care Launch Think & Act Like a CEO Challenge PDF

18-Page PDF

This PDF will guide you through the 5-Day Challenge. It includes the 6 worksheets you will complete by the end of the week along with instructions and videos to explain each task.

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The Lawn Care Launch App

Inside the app, you'll join our community of lawn care business owners, get access to the Challenge videos, and join our LIVE virtual Zoom events throughout the week.

Lawn care launch founders videos for lawn care business owners

5 Videos Created by the LCL Founders

For each day of the challenge, you have one video to watch. On Day One, Joey will explain what it means to create a vision for your business (& your life). On Day Two, Kevin will help you understand what numbers to track and how to track them. On Day Three, Stephanie will walk you through creating a marketing plan that pays for itself. On Day Four, Kevin will tell you exactly how to create SOPs and why they are so important. Finally, on Day Five, Joey will give you insight into knowing your profitability.

Virtual zoom call for lawn care business owners by lawn care launch

2 Live Virtual Events With The LCL Founders

On Monday and Thursday, we will all come together for a 30-minute Zoom call. Inside those meetings, we will meet each other, discuss any questions you have, and learn more about thinking & acting like a CEO.

Who Should Join

This is for you if:

  • You are Full-Time in Your lawn care business.

  • Your business generates $75k-$500k each year.

  • You want to grow your company to the next level.

  • You Aim to Expand without sacrificing your family.

lawn care business owner mowing the lawn

Who Should Not Join

  • This is nOT for Part-Time, Side-Hustle Lawn Care Business Owners

  • This is nOT for individuals unwilling to take real action and make lasting changes.

Challenges Start Every Sunday!

Join our next challenge so that you can understand what it means to think & act like a CEO. There will never be a "perfect time." In fact, in the middle of your busy season is the BEST time.

See you on the inside.

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